There are some generally accepted strategies to use when competing against larger, more established competitors. One of the most effective ways to build your reputation is through the credibility that comes from publicity and media relations activities.

One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and who are better established in the marketplace. Survey the competitive landscape in your market and determine how you can position your business as the best alternative to the established market leader. Chances are it was because you enjoyed being in a particular industry. You had a passion about your product or service, and wanted to share it with the world. A traditional small business marketing consultant can help you create a marketing strategy using traditional tools. They understand how to advertise your business.

As a small business owner, you can effectively represent yourself as an expert in your area of expertise, and drive awareness for your small business in the process.